Builtby Indigo Labs

Twelve questions. That is the whole thing.
Then we build the whole thing.

Your brand, your site, the pages your ads point at, and the follow-up behind them. You see all of it before you decide anything.

1 of 12

What kind of business is it?

What exists at the end of it

Not a proposal and not a mock-up. The finished thing, on screen, before you have paid for anything or spoken to anybody.

Your site
Every page of it, written for your trade — not a home page and four stubs.
The pages your ads point at
Built to match the ad, so the click and the page say the same thing.
The follow-up behind them
The replies, the chase, and the stop rule that ends it when they say stop.
A CRM shaped to your trade
Your pipeline, your words, configured for how the work actually moves.

It is not a template with your trade’s name in it

A plumber and a locksmith are both dispatch businesses — somebody has a problem now and picks whoever answers. A roofer is a quoted project, where the money is decided days later on a number in an email. Those are different funnels, not different words.

There are 7 shapes in here, tuned across 40 trades. Yours gets the one that matches how your customers actually decide.

What it costs to look

Nothing, and there is no call.

Everyone else sells you a build: a discovery call, six weeks, then something appears. We show you the finished thing and then ask whether you want it. If the answer is no, you have lost the twelve questions and nothing else.

No account to create and nothing to install. If your trade is one nobody has built for before, yours takes up to a day instead of an hour — somebody writes the rules for it properly first.